"An opportunity is as real an ingredient in business as raw material, labour or finance. But it only exists when you can see it"
Edward De Bono
"Opportunities are there for everybody.... But they exist only if you see them... And you can see them only if you look for them..."
"Lost opportunities are the easiest to identify..."
Edward De Bono
Opportunities, and searching for them, are vital issues for the new-world enterprise.
Target: exploitation of opportunities to maximise value generated and transmitted along the value-chain.
There are internal opportunities and external opportunities - opportunities in contraction and opportunities in expansion - opportunities in diversification - opportunities in cost reduction - opportunities in extra quality, extra service or extra productivity....
The world-class enterprise needs to set up a system and a strategy, by which everybody in the enterprise dedicates systematically time, efforts and thinking to the identification of potential opportunities.
Besides being provided a number of creative tools, people in enterprises need to be sensitised to the importance of searching for opportunities, and provided with adequate spectacles to spot them.
this topic is now available in an e-course!!The topic: Creative Search for Opportunities is dealt with extensively in
Carlo Scodanibbio e-course
Creativity: the ultimate, lean resource for the years 2000
See full details of this e-course - click here