World-Class, Lean Performance in the SMEs - Small and Medium Enterprises - by Carlo Scodanibbio, Industrial & Business Consultant - Lean Management Consultant
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Carlo Scodanibbio
Industrial & Business Consultant
Lean Management Consultant

synoptic pages (11)


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World-Class approach to Market

QUESTIONS NEEDING AN ANSWER
Example of check-list for the SME. Obviously, this check-list is not comprehensive.

  • Do you know your Market?
  • Where is it?
  • Can you define clearly the "segment"?
  • How big is your Market?
  • What share do you have of the available Market?
  • Who are your Competitors?
  • What share of the Market do they have?
  • Is your Market growing, steady or declining?
  • Why?
  • Can you quantify? In what detail?
  • ?
  • ??

SME people! If this simple check-list is here, it's because I have seen many enterprises unable to give an answer to basic, simple questions like those above.
Are you in the same situation?



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