QUESTIONS NEEDING AN ANSWER
Example of check-list for the SME. Obviously, this check-list is not comprehensive.
- Can you define clearly the "segment"?
- What share do you have of the available Market?
- Who are your Competitors?
- What share of the Market do they have?
- Is your Market growing, steady or declining?
- Can you quantify? In what detail?
SME people! If this simple check-list is here, it's because I have seen many enterprises unable to give an answer to basic, simple questions like those above.
Are you in the same situation?