Training Course Program
How to Develop World-Class Products and Services - 2,5-day course
...in a rapidly changing world, featuring vanishing borders and hot, global competition, the ability to develop products and services of "world-class" calibre is a vital factor of survival and a primary strategy for success....
course contents and main topics
Is your product or service what your customers want, need or expect ? How to design, improve, modify and industrialise your products/services for high customers' satisfaction.
QFD - Quality Function Deployment: one "state-of-the-art" discipline to transform customers' needs and expectations (explicit or implied) into valuable quality features of your product/service.
What is QFD - how does it work - when and how to utilise this discipline - how to apply it practically in the small enterprise - how to delete redundant, obsolete, unwanted or unnecessary features of your product or service, and how to add, modify or improve beneficial, valuable or necessary features to maximise clients' satisfaction. (more »)
After all, what your clients want is just pure, abundant "value". How to conceive, visualise, design, develop, modify, improve and industrialise products and services which will be of real value to your clients.
VA - Value Analysis and VE - Value Engineering: two "state-of-the-art" disciplines to create valuable products and services. (more »)
Definitions of Value, the new frontiers of Value, how to spot at a glance Value and non-Value in a product or in a service.
Understanding: Cost Value, Exchange Value, Esteem Value, Market Value, Use Value.
How to improve the value of products/services by relating their elements of utility to their corresponding elements of cost in order to put the money where it will do the most good.
Target: give customers more of what they do want and less of what they do not want. How to examine critically functions, features, parts, components, materials, working methods, processes, technologies, and how to find new alternatives for maximum cost reductions and utmost product/service performance.
When and how to involve suppliers and sub-contractors in the product/service design process. How to assure that your enterprise will be in the right Value-Chain with the right upstream partners to create a strong, synergetic approach to global performance. (more »)
How to design a product suited for Lean Manufacturing (more »).
How to select plant and machinery to maximise product value at minimum cost.
How to design a service to be rendered through a Lean Flow Process (more »).
How to utilise modern Information Technology to maximise process performance. How to guarantee high levels of productivity already at design stage.
How to assure the highest reliability in a new or improved product or service: FMEA - Failure Mode and Effect Analysis and FTA - Fault Tree Analysis are the "state-of-the-art" disciplines to assure that a product or a service will respond to adequate levels of reliability already at design stage. (more »)
Designing and industrialising a new product or a new service must be handled as a "project": the new products/services "factory" must extend enterprise-wide and beyond.
Valid Project Management is a "must" discipline for the serious product/service Innovator. (more »)
Clients are monsters and want new, better and better products and services faster and faster.
How to surpass competitors in launching new products/services before they will. How to speed-up innovation. Is traditional Research and Development obsolete ? Concurrent (Simultaneous) Engineering (CE) is one "state-of-the-art" discipline that will assure the fastest possible launch of a new product or a new service. How to deploy Concurrent Engineering in the small enterprise (more »).
Total Product and Total Service: the final target and the real strategy for success in any business.
Competition is a "rats' race". Can the SME aim at sur-petition? (more »)
The correlation between the Manufacturing/Project Industry and the Service Industry is getting closer and closer. Are the three industrial sectors coinciding ?
course duration
Duration: 20 hours (typical)
course objectives
Monsters like variety and undivided, personal attention: like to say, variety of food and personalised food.
Today, monsters may be happy with some spaghetti, but tomorrow they want tortellini. And the day after a full Italian antipasto, and lasagne, and veal pizzaiola. And.... isn't it ?
The new-world SME must approach the market with products and, most important, service capable of fulfilling market's wants and expectations in a competitive mode.
Competitive advantage in the new-world is obtained through a world-class approach to the development of new products/services - to the modification/adaptation of existing ones - to the personalisation required by the monsters clients.
This requires an enterprise in the Enterprise, the new products/services enterprise. A factory in the Factory, the new products development factory. A service establishment in the Service Establishment, the new services development unit.
This course is tailored:
- to make participants aware of the strategic importance of being in the right market with the right product/service at the right time
- to make participants aware of the primary importance of knowing market and clients' needs and expectations in great detail, and of transforming them fast and reliably into products and services able to generate high customer satisfaction from day 1
- to give delegates an in depth appreciation of the "state-of-the-art" philosophy, disciplines and techniques available to enable all enterprises, of any type, sector, nature and size to develop new products and/or services, or to modify/improve existing ones, in conformity with market and clients' needs and expectations, as a base for survival and prosperity
- to show to participants that it is not only possible, but also necessary, to design products and services carrying high value to the market, while minimising the associated costs at the same time
- to make participants understand that developing the right product or service, of a "world class" standard, is not only a matter of finance, researches, technology or luck, but mainly and primarily a matter of applying deep, creative thinking and of deploying accessible and readily available disciplines and methods
- to make participants understand that productivity, quality, value and performance are better, easier, and more effectively generated at products/services inception stage
This course is very interactive and supplemented with abundant practical exercises and case studies
target audience
The course is designed for Entrepreneurs, Company Owners, Managing Directors, General Managers, and high level Managers (Quality Managers, R&D Managers, Plant Managers, Commercial and Marketing Managers, Technical Managers, Product Development Managers…..) from Manufacturing, Project and Service enterprises.
The very small enterprise (up to 20 employees) will particularly benefit from participating in this course.
enquiries
You are welcome to request further clarifications about this course - please be as specific as possible. Just contact Carlo Scodanibbio
Click here to see a list of the most popular courses and workshops offered by Carlo Scodanibbio.
Click here to read about Carlo Scodanibbio approach to training.
https://www.scodanibbio.com This Web Site does not use Cookies - so, your Privacy is fully guaranteed. To fully exploit all features of this web site, please enable JavaScript and allow pop-up windows.